Executive Overview
Live visibility into what your marketing is actually driving.
Performance Trends
Weekly breakdown across all channels
Channel Breakdown
Performance by channel — sorted by revenue attributed
Data Activity
Recent sync events and updates
GA4 synced successfully
Meta Ads spend data updated
CRM opportunity stage changes imported
Monthly benchmark report generated
LinkedIn Ads performance report pulled
Google Ads conversion data reconciled
AI Insights
Generated from your last reporting period
LinkedIn driving highest revenue efficiency
LinkedIn Ads generated €89.2K revenue at 6.03x ROAS — the highest of any paid channel. Consider increasing budget allocation by 15-20%.
Meta volume strong, but lead quality is lower
Meta generated the highest lead volume (243 leads), but conversion-to-pipeline is 28% lower than LinkedIn and Google. Review audience targeting and landing page alignment.
Email channel delivering exceptional ROAS
Email re-engagement campaigns returned 24.56x ROAS on minimal spend. Expanding list segmentation could multiply this channel's impact significantly.
Retargeting campaigns appear underfunded
Retargeting – 30 Day shows 5.43x ROAS but receives only €4,200 of total budget. Shifting €3-5K from lower-performing display ads could meaningfully lift revenue.
CPL increased 14% after mid-quarter scaling
Cost per lead rose from €82 to €93 following budget increases in Q2. This is within expected range for audience expansion — monitor through the next 4 weeks.